Latest Blog Posts
- With all the new assisted living facilities popping up in the last 5 years, it is increasingly important to have a strong outbound marketing strategy to attract seniors and families. There are a few key components to a strong marketing program which include; a unique selling proposition, educating the potential resident, and establishing credibility early on.
- If you are having troubling coordinating care for your elderly family member, one option may be to enlist the help of an experienced geriatric care manager. Geriatric care managers are usually people with backgrounds in nursing, social work, and gerontology who have a firm grasp on the financial, medical, and legal problems that people regularly encounter when planning eldercare. Most importantly, a geriatric care manager is able to identify the best situation for your family member with due consideration to safety and independence.
- It’s important to consistently market your community no matter what the occupancy level is. This is a seemingly simple concept, but it is still surprising that many elder care facilities’ lead generation activity falls the the wayside when occupancy rates are up. Here is an exhaustive list of referral sources which can supplement your current [...]
- Merrill Gardens is a consistently a top 20 performer in Assisted Living because of it’s operational excellence. It’s unique structure and the fact that it is a well capitalized private family company allow it to be a leader in the industry. Regional Teams: Merrill has seven regional sales and marketing teams that work very closely [...]
- Here are a few easy ways to promote your eldercare service for free. Google Places: Go to google.com/places and submit your elder care service by entering the name, addresss, contact information, and business information on the site. You then verify the Google Places submission by answering a phone call or sending in a postcard. In [...]
- Redouble your occupancy enhancement efforts even if it means spending more money. The rationale for investing more in marketing is to fill your pipeline so that you can avoid the high opportunity costs of vacant units.
- By Barbara Jacobs, M.S. As a caregiver for someone with dementia, you may be wondering what gift to give your loved one for the holidays. Have you considered the gift of music this holiday season? In my fifteen years of experience as a therapeutic musician, I have led countless musical sing-along programs for those with [...]
- Older adults can decrease their risk of disability and increase their likelihood of maintaining independence by 41 percent by participating in a walking exercise program, according to a new University of Georgia study. The study, which appeared in the Journal of Geriatric Physical Therapy, also found that walking program participants increased their peak aerobic capacity [...]
- Have you ever noticed your parents getting older by the day? It is no longer salt and pepper hair – but all white hair cap the head of your parents. Watching them in this condition is really hard to accept. Is it because we equate their getting old with our own aging process? Maybe not [...]
- What is the most pervasive health problem for the elderly? If you answered sleep, you would be right. Sleep, or more accurately, lack of sleep is the major cause of poor physical and psychological health for elderly individuals and elder care recipients. Without proper quality of sleep, everyone, especially senior citizens suffer from lack of [...]
- Each year, there are many individuals who choose to willingly spend their retirement years at a facility where they can enjoy life with a community of likeminded individuals. After years of running the rat race and living a fast-paced city life, one out of ten retirees feel the need to get away from this after [...]
- Coming to a stage in your life where you or a loved one needs constant medical supervision can be a difficult and often daunting phase. In such cases, assisted living housing can provide you with both the medical and emotional support that is required for a more comfortable lifestyle. Deciding to move to an assisted [...]
- Your goals and priorities will probably change as you plan to retire. Along with them, your insurance needs may change as well. Retirement is typically a good time to review the different parts of your insurance program and make any changes that might be needed. Stay well with good health insurance After you retire, you’ll [...]
- Home care providers and home health care providers are a unique breed. While training is needed to meet job requirements, home health care providers must also possess other innate qualities that enable them to compassionately perform job functions, as per patient wishes and the wishes of their families.These special qualities are what make all the [...]
- Most modern long term care insurance policies are packed with three featuresbenefit period, elimination period, and benefit amount protection that can be customized accordingly. There are number companies offering long term care insurance, so expect some differences on those policies as well as the rules and regulations. Nevertheless, the three main features remain the same [...]
