Author Archive
- With all the new assisted living facilities popping up in the last 5 years, it is increasingly important to have a strong outbound marketing strategy to attract seniors and families. There are a few key components to a strong marketing program which include; a unique selling proposition, educating the potential resident, and establishing credibility early on.
- If you are having troubling coordinating care for your elderly family member, one option may be to enlist the help of an experienced geriatric care manager. Geriatric care managers are usually people with backgrounds in nursing, social work, and gerontology who have a firm grasp on the financial, medical, and legal problems that people regularly encounter when planning eldercare. Most importantly, a geriatric care manager is able to identify the best situation for your family member with due consideration to safety and independence.
- It’s important to consistently market your community no matter what the occupancy level is. This is a seemingly simple concept, but it is still surprising that many elder care facilities’ lead generation activity falls the the wayside when occupancy rates are up. Here is an exhaustive list of referral sources which can supplement your current [...]
- Merrill Gardens is a consistently a top 20 performer in Assisted Living because of it’s operational excellence. It’s unique structure and the fact that it is a well capitalized private family company allow it to be a leader in the industry. Regional Teams: Merrill has seven regional sales and marketing teams that work very closely [...]
- Here are a few easy ways to promote your eldercare service for free. Google Places: Go to google.com/places and submit your elder care service by entering the name, addresss, contact information, and business information on the site. You then verify the Google Places submission by answering a phone call or sending in a postcard. In [...]
- Redouble your occupancy enhancement efforts even if it means spending more money. The rationale for investing more in marketing is to fill your pipeline so that you can avoid the high opportunity costs of vacant units.
- By Barbara Jacobs, M.S. As a caregiver for someone with dementia, you may be wondering what gift to give your loved one for the holidays. Have you considered the gift of music this holiday season? In my fifteen years of experience as a therapeutic musician, I have led countless musical sing-along programs for those with [...]
- With the increase in average life spans, more and more people are discovering that living longer does not always mean living better. While more years in your life can mean more retirement years spent doing the things you love most, it can also mean in increased risk for illness or injury, and in increased need [...]
- Participants should aim for a frank, honest discussion without hurting anyone’s feelings. Some of the concerns on the part of the family may include safety issues, forgetfulness and disorientation, health problems, nutrition and keeping bills paid. Concerns on the part of the senior may include safety, loss of independence and changes in lifestyle. Evaluation One [...]
- One way to put them at ease is to have a professional senior home-care transition team to help. This is especially common for seniors going to assisted living facilities or senior independent living communities. They need someone alongside them who understands the challenges of change to provide support and assistance in the transition. Another alternative [...]
- By Barbara Jacobs, M.S. Dr. Oliver Sacks, Professor of Clinical Neurology and Psychiatry at Columbia University, in his recent bestselling book, Musicophilia, writes about the amazing therapeutic effects of music on people with Alzheimer’s disease and other dementias. He states, “Music is no luxury to them but a necessity, and can have power beyond anything [...]
- Rating 4.75/5.0 LIFESTATION Lifestation is one of only a handful of medical alert system companies to have our very own nationwide monitoring center. This gives you the advantage of talking directly with the people who safeguard your independence. Here are some customer testimonials When I first called LifeStation I actually talked to a live person, [...]
