It’s important to consistently market your community no matter what the occupancy level is. This is a seemingly simple concept, but it is still surprising that many elder care facilities’ lead generation activity falls the the wayside when occupancy rates are up. Here is an exhaustive list of referral sources which can supplement your current outbound marketing.


Discharge planners

Home health agencies

Hospital volunteers

Nursing homes

Assisted living communities

Retirement communities

Case managers

Religious Community; Senior Bible study groups, Clergy, Ecumenical groups, Church social gatherings

Senior Networks, AARP, Area Agency on Aging Senior centers

All supports groups; Alzheimer’s disease, Multiple Sclerosis, Parkinson’s, SCI

Senior educational programs (i.e., Donovan Scholars, Elder Hostel, Life Enrichment)

Legal and Financial Community, Bankers, Trust officers, Financial planners, Estate planners/Attorneys

Business Professionals


Media officials


Morticians/Funeral home directors


Chamber of Commerce

Real estate appraisers/Brokers

Philanthropic Groups

Universities, Vocational schools, College alumni


Apply to become apart of our exclusive referral network HERE

Last Modified January 14, 2011 @ 10:04 am
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