Merrill Gardens is a consistently a top 20 performer in Assisted Living because of it’s operational excellence. It’s unique structure and the fact that it is a well capitalized private family company allow it to be a leader in the industry.
Merrill has seven regional sales and marketing teams that work very closely with each group of communities. Each region is grouped into a maximum ten communities. The regional team consists of the Regional Director of Operations, the Regional Director of Marketing, the Regional Director of Dining Services, the Regional Director of Quality services and the Regional Maintenance Superviser.
The Regional Director of Marketing visits the facility at least once per week and the Director of Operations visits the community a minimum once every two weeks. In order to meet their census goals, the regional team is accountable for all the communities in their region.
Sales and Marketing:
Merrill Gardens also does a comprehensive sales and marketing comparison study with new and existing properties. The monthly sales goals are examined including prospect calls, outreach, and home visits. Aggressive direct advertising is implemented to bring each community to stabilization. The regional teams work the with General Manager and the Community Marketing Director to provide additional assistance.
Communities that have not reached stabilized occupancy rates and lease up communities participate in a weekly call as to monitor the marketing performance. This call includes the General Manager, Regional Marketing, Community Marketing Director, Operations Directors, and Executive Vice President of Operations. During this call, the goal is to monitor progress and identify problem issues. The community is required to participate in the weekly call until one month after the community has reached occupancy stabilization.Last Modified January 13, 2011 @ 3:38 pm