Here are a few easy ways to promote your eldercare service for free.
Google Places:
Go to google.com/places and submit your elder care service by entering the name, addresss, contact information, and business information on the site. You then verify the Google Places submission by answering a phone call or sending in a postcard. In a few weeks, you should have a map listing with all your information there on google ready to land in the top of the search results when people search for elder care services in your area.
Local Online Directories:
Many search directories will require you to do reciprocal linking or make you pay a listing fee, but there are plenty of online directories where you can submit your listing for free. Make sure to submit to vertical specific directories as well such as assisted living directories, home care directories, and the like.
Places to submit your local listing for free:
Address.com
Advertise.com
Advice.com
Alikelist.com
Allpages.com
AOL
Ask
B2Byellowpages.com
Boorah
Bing
Citysearch
DigitalPressConsortium
DirectoryM.com
DreamLocal.com
Elocal
Fizzlocal
HelloMetro.com
Herald.com
Hotfrog.com
Immersfind
InsiderPages
JustDial
Kudzu
LikeMe
Local.com
LocalMatters.com
LocalSearch.com
LookSmart.com
MagicYellow.com
MapQuest
MediaPages/Canoe
Media News Group
MerchantCircle
MojoPages
Montavo
MyWebYellow
OpenList
SeccionAmarilla
Shop.com
Superpages.com
Switchboard.com
TheRedBook.org
Topix
TrafficEngine.net
US City.net
Where.com
WhitePages.com
YellowBot
YellowOne
YellowPages.com
YellowPageCity
YellowBook
YellowUSA.com
Yahoo!
Yelp
YP.com
Zingy
Press Releases
Does your company have interesting news that can help seniors? Do you want to promote a special community event for your assisted living facility? If you are doing something newsworthy and especially if there is a human-emotional element to the story, like its often the case with elder care services, consider submitted a press release to sites like PRWeb.com or PRLeap.com. Follow their strict press release criteria and write very compelling copy. Take time to write an eye catching title. Profile seniors, families, and residents that you work with in order to weave in the human element. If you do submit to a website like PRWeb or PRLeap make sure to check out their article on “Why localizing a press release to a zipcode and city matters.”
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