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Here are a few easy ways to promote your eldercare service for free.

Google Places:

Go to google.com/places and submit your elder care service by entering the name, addresss, contact information, and business information on the site. You then verify the Google Places submission by answering a phone call or sending in a postcard. In a few weeks, you should have a map listing with all your information there on google ready to land in the top of the search results when people search for elder care services in your area.

Local Online Directories:

Many search directories will require you to do reciprocal linking or make you pay a listing fee, but there are plenty of online directories where you can submit your listing for free. Make sure to submit to vertical specific directories as well such as assisted living directories, home care directories, and the like.

Places to submit your local listing for free:

Address.com

Advertise.com

Advice.com

Alikelist.com

Allpages.com

AOL

Ask

B2Byellowpages.com

Boorah

Bing

Citysearch

DigitalPressConsortium

DirectoryM.com

DreamLocal.com

Elocal

Fizzlocal

Google

HelloMetro.com

Herald.com

Hotfrog.com

Immersfind

InsiderPages

JustDial

Kudzu

LikeMe

Local.com

LocalMatters.com

LocalSearch.com

LookSmart.com

MagicYellow.com

MapQuest

MediaPages/Canoe

Media News Group

MerchantCircle

MojoPages

Montavo

MyWebYellow

OpenList

SeccionAmarilla

Shop.com

Superpages.com

Switchboard.com

TheRedBook.org

Topix

TrafficEngine.net

US City.net

Where.com

WhitePages.com

YellowBot

YellowOne

YellowPages.com

YellowPageCity

YellowBook

YellowUSA.com

Yahoo!

Yelp

YP.com

Zingy

Press Releases

Does your company have interesting news that can help seniors? Do you want to promote a special community event for your assisted living facility? If you are doing something newsworthy and especially if there is a human-emotional element to the story, like its often the case with elder care services, consider submitted a press release to sites like PRWeb.com or PRLeap.com. Follow their strict press release criteria and write very compelling copy. Take time to write an eye catching title. Profile seniors, families, and residents that you work with in order to weave in the human element. If you do submit to a website like PRWeb or PRLeap make sure to check out their article on “Why localizing a press release to a zipcode and city matters.”

CareCrunch

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Last Modified January 12, 2011 @ 10:52 am
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