Archive for January 2011
- With all the new assisted living facilities popping up in the last 5 years, it is increasingly important to have a strong outbound marketing strategy to attract seniors and families. There are a few key components to a strong marketing program which include; a unique selling proposition, educating the potential resident, and establishing credibility early on.
- If you are having troubling coordinating care for your elderly family member, one option may be to enlist the help of an experienced geriatric care manager. Geriatric care managers are usually people with backgrounds in nursing, social work, and gerontology who have a firm grasp on the financial, medical, and legal problems that people regularly encounter when planning eldercare. Most importantly, a geriatric care manager is able to identify the best situation for your family member with due consideration to safety and independence.
- It’s important to consistently market your community no matter what the occupancy level is. This is a seemingly simple concept, but it is still surprising that many elder care facilities’ lead generation activity falls the the wayside when occupancy rates are up. Here is an exhaustive list of referral sources which can supplement your current [...]
- Merrill Gardens is a consistently a top 20 performer in Assisted Living because of it’s operational excellence. It’s unique structure and the fact that it is a well capitalized private family company allow it to be a leader in the industry. Regional Teams: Merrill has seven regional sales and marketing teams that work very closely [...]
- Here are a few easy ways to promote your eldercare service for free. Google Places: Go to google.com/places and submit your elder care service by entering the name, addresss, contact information, and business information on the site. You then verify the Google Places submission by answering a phone call or sending in a postcard. In [...]
- Redouble your occupancy enhancement efforts even if it means spending more money. The rationale for investing more in marketing is to fill your pipeline so that you can avoid the high opportunity costs of vacant units.
